Wix sites operate on Wix's infrastructure, making Wix a data processor for all visitor data collected through your site. Wix automatically collects visitor analytics, enables Wix Apps that may collect additional data, and uses cookies for site functionality. If you use Wix Stores, Wix Bookings, or Wix Members, each collects its own data set that must be disclosed in your privacy policy. The United States has a sectoral approach to data privacy — no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect.
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All sections are included and pre-filled for Wix Site businesses
Introduction
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Information We Collect
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How We Use Your Information
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How We Share Your Information
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Cookies and Tracking Technologies
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Data Retention
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Your Rights Under the GDPR
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Your California Privacy Rights (CCPA)
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Your Rights Under the DPDPA (India)
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Children's Privacy
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Data Security
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Third-Party Links
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Changes to This Privacy Policy
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Contact Us
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The United States has a sectoral approach to data privacy — no single federal law covers all businesses, but multiple laws apply depending on your industry and the data you collect. Key federal laws include COPPA (children's data), HIPAA (health data), GLBA (financial data), and CAN-SPAM (email marketing). FTC enforcement can result in significant penalties for deceptive data practices.
Wix sites operate on Wix's infrastructure, making Wix a data processor for all visitor data collected through your site. Wix automatically collects visitor analytics, enables Wix Apps that may collect additional data, and uses cookies for site functionality. If you use Wix Stores, Wix Bookings, or Wix Members, each collects its own data set that must be disclosed in your privacy policy.
Data typically collected by Wix Site businesses: visitor analytics data, form submission data, Wix Stores customer and order data, Wix Members account data, Wix Bookings appointment data, cookie and tracking data
Yes. If you collect any personal data from users — including email addresses, analytics cookies, or payment information — you are legally required to have a Privacy Policy under FTC Act Section 5, COPPA, CAN-SPAM Act, HIPAA (if applicable), State privacy laws (CCPA, VCDPA, CPA, etc.). Non-compliance can result in significant fines.
A US-compliant Privacy Policy for Wix Site businesses must disclose: what data you collect (visitor analytics data, form submission data, Wix Stores customer and order data, Wix Members account data, Wix Bookings appointment data, cookie and tracking data), the legal basis for processing, data retention periods, and users' rights. Privacy policy must accurately describe actual data practices (FTC Act Section 5).
A Wix Site typically collects: visitor analytics data, form submission data, Wix Stores customer and order data, Wix Members account data, Wix Bookings appointment data, cookie and tracking data. Under US, each category of data must be explicitly disclosed in your Privacy Policy along with the purpose for collecting it and the legal basis used. Failing to disclose any collected data category is a violation.
Non-compliance with US requirements can result in regulatory investigations, enforcement actions, and reputational damage. HIPAA Business Associate Agreements required if handling health data.