Real estate websites collect lead information โ names, phone numbers, income details, and property preferences โ which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks. India's Digital Personal Data Protection Act (DPDPA) 2023 is India's first comprehensive data protection law.
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India's Digital Personal Data Protection Act (DPDPA) 2023 is India's first comprehensive data protection law. It applies to processing of digital personal data within India and to processing outside India if it involves offering goods or services to individuals in India. Significant Data Fiduciaries face enhanced obligations, and the Data Protection Board can impose fines up to โน250 crore.
Real estate websites collect lead information โ names, phone numbers, income details, and property preferences โ which is then shared with agents, mortgage brokers, and other parties. This multi-party data sharing must be clearly disclosed, especially when data is passed to third-party CRM systems or lead generation networks.
Data typically collected by Real Estate businesses: name, email, phone number, property preferences, financial qualification data, mortgage inquiry data
A Cookie Policy is best practice for DPDPA, even if not strictly mandated. It demonstrates transparency and builds user trust. For Real Estate businesses using analytics or advertising tools, it is strongly recommended.
A typical Real Estate website uses: essential session cookies, analytics cookies (Google Analytics, etc.), functional preference cookies, and marketing/advertising cookies if you run paid campaigns. Each type must be disclosed in your Cookie Policy with its purpose.
Under DPDPA, a Cookie Policy alone is not sufficient. A consent mechanism is recommended for analytics and marketing cookies to align with global privacy best practices.